of Truth’ without ‘Idol’
Top new Fox reality show averages a 4.1 in 18-49s
By Toni Fitzgerald
Roughly a third of last week’s audience for “The Moment of Truth” didn’t follow the new Fox reality show to its new, earlier timeslot last night, but even a diminished “Truth” had no trouble winning its timeslot and remaining the night’s No. 2 show behind its former lead-in and new lead-out, “American Idol.”
“Truth” averaged a 4.1 adults 18-49 rating at 8 p.m., according to Nielsen overnights, off 33 percent from last week’s 6.1 average at 9 p.m. behind “Idol.”
But “Truth” still easily won its timeslot, finishing 64 percent ahead of No. 2 “Deal or No Deal’s” 2.5 on NBC. The lie detector show also pulled a solid 10.4 million total viewers, bettering “Deal” by 194,000 viewers to win the timeslot.
“Truth,” the season’s top-rated new show, may have proven it can stand alone, which is always a concern for shows that are launched behind “Idol,” the No. 1 show on broadcast. “Truth” also averaged a decent 3.6 rating on a Monday night two weeks ago, where it aired in a one-time shot with “Idol” expanding to 90 minutes.
Fox led the night among viewers 18-49 with a 7.1 average overnight rating and a 19 share. NBC was a distant second at 2.6/7, ABC third at 2.1/6, CBS and Univision tied for fourth at 1.8/5, and CW sixth at 1.3/4.

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